What is off-page SEO and How To Improve it?
For a website to grow and improve its condition, it requires
solid of-page SEO. But what is off-page SEO? How important is link-building in
off-page SEO? In this article, we will answer these questions.
When launching a website, it’s very important to improve its rank in search engines, and your website will attract more traffic if you follow a few principles.
In today’s world, these principles are called SEO and they are very important. However, off-page SEO and on-page SEO may be different from one another but together they can be very powerful and bring amazing results to your website. In our previous article, we discussed what is on-page SEO.
What is Off-page SEO?
Off-page SEO is a collection of activities that are carried out outside of your website to improve its status in Google, Bing, and other search engines. Link-building in other websites, checking, managing, and deleting invalid links and spam are a set of activities that are being performed by off-page SEO.
Links that are given from one website to another website are very important for search engines. Over the years, search engines have become more sensitive to external links.
Hence, it’s important for links to be under some criteria such as being relevant, trustworthy, and reliable. In fact, each link count as a vote, and its value comes from the 3 criteria mentioned above.
Why is off-page SEO important?
While algorithms and ranking factors for search engines are constantly changing, the 3 main criteria relevance, trustworthiness, and reliability are the effective metrics in off-page SEO and have so far played a very important role in increasing website ranking.
Although Google algorithms for website ranking is not clear or known to anyone, studies show that off-page SEO factors account for 50% of SEO. Therefore, for a website’s success in today’s world, you need to pay a lot of attention to off-page SEO and also on-page SEO.
Link-building in off-page SEO
Link-building should be the central point of your activities in off-page SEO. Based on the links given to your content, search engines determine its quality.
Therefore, a website with valid and high-quality links will have a better place in search engines. In off-page SEO we have 3 main links: natural links, manually built, and self-created.
Natural links are given to your pages or content by default
and the website owner doesn’t interfere with it. for example, a food blogger
links a product to one of his posts so users can use it. in this situation, the
owner of food product has no interference with the link being shared around.
Manually built links
This type of link is manually created by websites that provide SEO and link-building services. Buying links for one of your webpages or requesting backlink from other websites for your content is manually built links.
You should be very careful with this type of linking because Google is against any abnormal linking.
Self-created links are created by website owners and they are usually scheduled to be made. Placing your pages or content links with specific anchor text in online directories such as blogs, comment sections, and forums are these types of links. This type of link-building sometimes reminds us of the black hat SEO technique.
Hence, Google has shown a lot of sensitivity to these links and if the links created in this way are not natural Google will identify them as spam, and sometimes Google identifies the source of these links and mark them as spam as well.
Websites with high-quality backlinks have better rankings in Google search. Some features increase the value of a link, we will mention some below:
1. The popularity of website links. The more links they receive, the more valuable they are.
2. The subject of your link must be related to the website you are linking. For example, if we link music tutorials to a music blog it will more successful and gain more credibility compare to linking music tutorials to a food blog. Google pays attention to the subject of your links.
3. New links have more credibility to Google. For example, Google gives more credit to a link given to your website a week ago compared to a link given to your website a year ago.
4. Anchor text used on a website’s link also affects the credibility of the link.
5. The linking website’s credibility increases the value of the link. Getting links from a website with high domain power and good Alexa ranking will increase the value of the link.
6. The number of links given to a page.
Social media and the connection between your audience
Social media websites alone do not affect your ranking in search engines. However, they connect us directly to our customers and audience. On the other hand, the content you post on social media or the links you tell your audience through your social media will help you in search engines. Because your audience may share your link and that will increase your traffic.
In this article, we discussed off-page SEO and how to improve it. In off-page SEO link building is considered to be the main focus of the success behind it. Keep in mind, you must also stay connected with your audience through different social media platforms. After all, they are can help you in the off-page SEO process.